Golden Screen Cinemas is rewarding its Facebook followers free giveaways when they click on 'like/love/wow' this post and comment: "I wanna watch Me Before You in #GSCinemas!! #LiveBoldly".
This can attract the movie-goers to engage with the GSC via Facebook. In return, the company rewards its Facebook followers the giveaway. This allows GSC to gauge the movie fans who are likely to watch a romantic movie and wish to receive merchandise. So when they next introduce a new romantic movie, they can boost the box office hit by launching similar promotions.
No comments:
Post a Comment