In conjunction with the celebration of Father's Day, GSC encourages cinema-goers to watch the movie Finding Dory by offering buy 2 free 1 movie tickets promotion and a bonus lucky draw of 2 Ice-Watch after the movie tickets purchase.
GSC's strategy to boost the movie tickets sales is smart as they see Father's Day celebration as a opportunity to exploit their marketing communication in pushing the transactions from the customers. They also include keywords such as "Father's Day" to remind their Facebook followers to spend time with their father and encourage them to watch Finding Dory.
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