DETECTIVE CONAN MOVIE MARATHON

GSC announced on Facebook that  the "Detective Conan" movie marathon with 4 series will be screening on 16 July (Saturday) and it's only available at GSC Mid Valley.

GSC understand the niche market of anime fans and it only screen certain genre of movies like anime at one cinema whereas they get to watch all 4 movies at once. They also encourage customers to bring own pillows and blanket to the cinema where they get to watch the movies in a comfortable environment. GSC not only target the general market but also make sure the anime fans get a movie experience of the chosen Detective Conan in the cinema.

ICE AGE RAYA PACKET

Hari Raya Aidilfitri is closing in and GSC is giving away "Ice Age" Raya packet away when customers purchase the food and beverage section's GSC COMBO 3.

GSC is aware of the coming up festival season and plans to reward its customers with related item such as Raya packet for gifts. It also help to boost the sale of long-awaited "Ice Age" movie by including merchandises in along with the F&B counter's product.

DON'T FIND A DORY NOTICE

With the release of "Finding Dory" film in cinemas worldwide, growing numbers of Clownfish have been taken from reefs to be kept at home aquarium. GSC posted a notice to inform the movie fans not to purchase any Clownfish from fish store to protect the endanger species.

Other than selling movie tickets, GSC also done a great job in its social responsibility where it educates the public about conserving and preserving the environment by not purchasing wildlife due to its popularity in the film industry.

INDEPENDENCE DAY RESURGENCE SCREENING

GSC posted a photo of "Independence Day: Resurgence" during the release day of the movie at its Facebook page to remind the movie fans about the screening of the movie. It also included the different halls like GSCMAXX, Dolby Atmos and D-BOX for exclusive movie experience.

The post is helpful in promoting other halls as this movie's genre is science fiction and fantasy, movie-goers can watch the film in halls like Dolby Atmos that is equipped with 3D surrounding sound system or D-BOX with cinematic motion experience. With this, GSC can increase the sales on other halls compared to normal halls.

GSC NEW MOVIES AVAILABLE

Golden Screen Cinemas has posted a new photo in their Facebook page to tell their followers that four new movies will be screening in cinemas starting from 16 June 2016. GSC promotes the movies that are available during the coming week at their cinema branches around the country and ask their Facebook fans which one will be their first movie to watch.

The company communicates with its customer via social media and interact with them by asking their opinion for the movies. This way GSC get to promote the movies available and encourage movie-goers to attend cinema for a movie since there is a variety of movies they can choose to watch. GSC also attached their websites, social medias' account and application download information at the below of the photo to let customers know that they can be reached in different platforms.

FINDING DORY FATHER'S DAY PROMOTION

In conjunction with the celebration of Father's Day, GSC encourages cinema-goers to watch the movie Finding Dory by offering buy 2 free 1 movie tickets promotion and a bonus lucky draw of 2 Ice-Watch after the movie tickets purchase.

GSC's strategy to boost the movie tickets sales is smart as they see Father's Day celebration as a opportunity to exploit their marketing communication in pushing the transactions from the customers. They also include keywords such as "Father's Day" to remind their Facebook followers to spend time with their father and encourage them to watch Finding Dory.

INDEPENDENCE DAY DOLBY ATMOS COMMENT & WIN

*POST FROM GSC FACEBOOK*

Answer the questions below to win a pair of Independence Day: Resurgence tickets in Dolby Atmos at GSC One Utama at 3pm on 25 June 2016.

Question: Which of the following statement is true of Dolby Atmos?
1. With Dolby Atmos, sounds move all around you in three-dimensional space, so you feel like youíre inside the action.
2. Dolby Atmos delivers a cinematic experience with astonishing clarity, richness, detail and depth.
3. Over 465 movies have been announced in Dolby Atmos since 2012.

Answer:
a) 1 & 2
b) 2 & 3
c) All of the above

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Above is a post taken from Golden Screen Cinemas Facebook Page. GSC Facebook followers who answer the questions correctly will get a chance to win a pair of tickets for Independence Day: Resurgence in Dolby Atmos at their One Utama cinema branch on 25 June, 2016, 3pm.

Golden Screen Cinemas has been promoting their cinemas installed with Dolby Atmos sound system and wish more of their customers to know about the new cinema feature. In order to attract more customers to understand the sound system, they have came out with a questionnaire about it. This allows movie-goers to understand the new feature moreover to win movie tickets and have an experience in the cinema installed with Dolby Atmos. It also helps GSC to boost their sales at other Dolby Atmos halls as those halls can give a better movie experience to the movie-goers.

NOW YOU SEE ME 2 COMPLIMENTARY

Golden Screen Cinemas are giving away "Now You See Me 2" fridge magnet set for every purchase of Combo 2 (1 Popcorn with 1 Soft Drinks) to the customers. The promotion is started from 9th of June 2016 and it's only available exclusively at certain cinema branches.

GSC is good at convincing their customers that they can have more value by just a selected purchase from food and beverage section. They will not just boost their movie ticket sales, but also profiting their own food and beverage department.

ME BEFORE YOU GIVEAWAY

Golden Screen Cinemas is rewarding its Facebook followers free giveaways when they click on 'like/love/wow' this post and comment: "I wanna watch Me Before You in ‪#‎GSCinemas‬!! ‪#‎LiveBoldly‬".

This can attract the movie-goers to engage with the GSC via Facebook. In return, the company rewards its Facebook followers the giveaway. This allows GSC to gauge the movie fans who are likely to watch a romantic movie and wish to receive merchandise. So when they next introduce a new romantic movie, they can boost the box office hit by launching similar promotions.

WARCRAFT E-COMBO SET

Golden Screen Cinemas introduced an exclusive warcraft e-combo set to customers where they will receive a warcraft poster and t-shirt including a set of 2 soft drinks along with a box of popcorn when purchase the set with Dolby Atmos Warcraft Tickets.

It is a great opportunity for the company to sell away the its Dolby Atmos cinema tickets when they combine them with the food and combo sets and the merchandises of the movie. Since the merchandises are limited, this will encourage more movie fans that wish to collect them by purchasing the tickets.